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Understanding SEO: What It Is and Why It’s Important

We’ve all heard of SEO, and people sure do talk about it like it matters a lot. But does it? And if so, why? Understanding SEO will take you places.

Keyword(s): understanding seo

Launching a new business or blog?

Regardless of whether you’re a business or an individual, making a website stand out in a sea of others is difficult. Especially when you want to become noticeable by a specific audience. If you don’t know what to do, you won’t get a lot of visitors.

Don’t feel hopeless yet.

With this guide, you’ll learn about SEO. That way, you’ll start understanding SEO and its importance to your website. Read on and find out more.

 

What Is SEO?

SEO is an abbreviation for Search Engine Optimization. It’s a method that aims to increase both the quantity and quality of traffic to a website. Experts also use these tactics to increase brand exposure using organic search engine results.

Despite the meaning of its acronym, SEO caters to both search engines and people. It’s all about understanding the things people search for on the internet. This includes the answers they’re looking for, the words they’re using, and the content type they consume.

If you know the answers to these, you’ll have a better time connecting with your intended audience. Especially for people searching the internet for your offered solutions.

Why Is SEO Important?

Paid advertising, social media, and other online platforms give traffic to your website. But it only represents a minority since most of the people visiting your site come from search engines. That’s why organic search results offer more credibility to internet-savvy people, getting more clicks compared to paid advertisements.

Also, SEO is one of the few online marketing channels that continuously pay dividends as time passes. This is assuming that you set it properly with the help of a company offering SEO services. It’s as simple as giving solid content deserving to rank for the most relevant keywords.

Achieving this could result in your organic traffic snowballing over time. This is unlike other advertising methods since you must find it before your website receives traffic. It’s becoming more viable since search engine algorithms are becoming smarter.

SEO Best Practices

A harsh truth is that if you aren’t in Google’s top 10 results for your targeted keywords, your website won’t get lots of visitors. It’s because this search engine titan controls the world’s search engine market. To ensure you make the most out of it, here are some things you must do:

Align Your Content With Search Intent

Search intent is the user’s purpose whenever they use search terms. This is Google’s ultimate priority, so it strives to understand and satisfy their users’ intent. If you see pages at the top of Google’s first page, it means they passed the search engine’s requirements on search intent.

To rank on the first page of Google, you must understand the search intent concept. This will allow you to make content that aligns with it. Here are some common search intent types:

Informational

This intent is when users look for specific information. It comes as either a simple search that gives users instant results or a more complex one. The latter requires a deeper explanation to satisfy users.

Navigational

This search intent happens when the searcher wants to visit a specific website. For example, users might type the search terms “Facebook login” if they want to find the login page for the social media network.

Commercial

With this search intent, users are looking for specific products. The caveat is that they haven’t decided yet. For example, aspiring photographers might use the search term “best DSLR cameras” to get a certain brand and make.

Transactional

This search intent is the most important since the user intends to make purchases. These users already decided to buy a product. This means they’re likely searching for a specific product name, like “MacBook Air” and the like.

Optimize Your Images

Improving your visitors’ experience on your website is a must. That’s why images play an important role in attracting people to stay. In most cases, you’re already spending time picking the right images to better your content, like blog posts, product pages, and others.

This isn’t enough since you must optimize your website images. When used correctly, your images will become a part of your efforts in improving your site’s SEO. This boosts your organic traffic and you’ll get closer to the top of the search engine results page.

To start, you must pick the right image format. It’s because it affects your website speed, which is a major ranking factor. This means knowing when to use JPEG, PNG, and other image formats.

Use Internal Links

Internal links are necessary since it gives your website an information hierarchy. This also aids Google to get a better understanding of your content. When used correctly, internal links can give your search rankings a significant boost.

To do this, you must add internal links from your website’s top-ranking pages to those in need of a visitor boost. Use tools and identify SEO trends you can use to your advantage. These tools are also great for finding and fixing internal linking errors on your site.

Use Keywords in Your URL

Often, people overlook URL structures when using SEO techniques. If you have a good URL structure, both users and search engines have a definite idea of the page they’re clicking on. This means using short URLs since they tend to perform better than long URLs on the search engine results page.

After that, use URLs rich in your targeted keywords. This increases the likelihood of getting a better ranking in search results. Remove stop words to ensure it looks clean and concise.

Start Understanding SEO Today

These are some things to help you start understanding SEO and its benefits to your website. Use these to ensure that you’re using the best SEO practices to rank better in search engine results.

Are you looking for a reputable SEO company to make your website get more organic visits? If so, contact us today and let us work together.

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